We encourage applications from people from all backgrounds and aim to have a workforce that represents the wider society that we serve. We pride ourselves on being an employer of choice. We champion diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued and a sense of belonging. To find out more about how we do this visit: https://www.gov.uk/government/organisations/ministry-of-justice/about/equality-and-diversity.
Job Title: Campaigns Advisor
Grade: Band C/HEO
Post type: Permanent
Location: National
No of vacancies: 1
Working hours: Full time, Flexible working
Who is the vacancy open to: External
Security Clearance required on appointment: SC
Salary:
National - £32,827 - £35,678
London - £37,174 - £40,403
About the role
Are you looking for an opportunity to work in a high-performance team on issues that really matter and have a big social impact?
The Ministry of Justice (MoJ) has an exciting vacancy for a Campaigns Advisor in the Department’s Strategic Communications & Campaigns team. This is a unique opportunity for an ambitious and talented communications professional to work on high-profile government campaigns. The MoJ is a major government department at the heart of the justice system and our work affects every person in society, from prison reform and reducing reoffending to modern justice and support for victims.
The award-winning Strategic Communications & Campaigns team sits within the Ministry’s Performance, Strategy and Analysis Group. We pride ourselves on having a positive team culture and a focus on innovation and making a difference in people’s lives.
Job description
The Campaigns Advisor role offers the opportunity to deliver first class communications and campaigns to influence public opinion, behaviour and help demonstrate the value and shape the perception of the MoJ’s work with key audiences.
The successful candidate will support the delivery and evaluation of external communications which support the Ministry’s key priorities. This could include areas such as reducing reoffending and our campaigns that empower victims of sexual violence to seek support.
The role is ideal for a dynamic, proactive and creative communications professional with campaigns, marketing, PR or other relevant experience who is passionate about delivering first class communications and confident working in a fast-paced environment.
Key responsibilities
- Support the planning and implementation of detailed insight-led communication campaigns for external audiences
- Manage campaigns to deadline, focusing on delivering campaign objectives
- Work with the Head of Campaigns and Senior Campaigns Advisors to partner with internal and external stakeholders, including cross-government, to deliver communications
- Produce high quality written content for external communications channels, including social media, and work closely with national, regional and consumer media to deliver stories that extend our reach to new audiences
- Identify risks and opportunities for our communications and within stakeholder relationships
- Work with other team members to evaluate and report campaign progress and outcomes
Skills, experience and attributes
- Proven communication skills and at least 1 year of communications experience
- Strong written skills and the ability to get to grips with complex issues
- Creativity and keenness to develop and deliver innovative, low and no cost external communication campaigns, using digital and offline channels
- Proactive, with good organisational and planning skills
- Understanding of insight, data and evaluation to measure and inform communications outcomes and a keenness to act on results to improve future activity
- The ability to predict potential risks and respond positively and quickly to emerging issues
- Impact in presenting to and influencing senior stakeholders, comfortable giving advice and recommendations to senior team members and challenging assumptions
- Experience of producing content for a variety of media outlets and digital platforms
Application process
As part of the application process you will be asked to complete a CV and provide statements supporting the relevant Civil Service Behaviours.
Should you reach interview stage, you will be given a prioritisation task to discuss verbally.
Civil Service Behaviours
We'll assess you against these behaviours at HEO level during the selection process:
- Communicating and Influencing
- Seeing the Big Picture
Government Communications Service Technical skills Competency Framework
You are also expected to be proficient in each of the Government Communication Service (GCS) competencies to HEO level, particularly skills and knowledge under the ‘Campaigns and Marketing’ discipline. The summary below is not exhaustive - you should examine the full version on the GCS website.
Insight
- Review existing sources of insight (including previous communication activity) to understand the overall context for communication and audience influences/influencers.
- Use data and insight to identify target audiences and partners, support decision making and help inform the overall communication approach.
- Demonstrate an understanding of the communication objectives and how these support the overall policy objective.
Ideas
- Develop outline communication plans, identifying the most effective channels and tools to engage audiences and maximise reach.
- Design and develop engaging, targeted content and messages suitable for use across a range of channels.
- Demonstrate an awareness of how channels work together and complement each other.
- Explore opportunities to use low/no cost channels, including earned, owned, and paid-for channels.
Implementation
- Demonstrate good written and oral communication skills. Write clearly, concisely and accurately.
- Select appropriate visuals to improve the impact of communication plans are delivered on time and to budget.
- Monitor plans and provide status updates to ensure communication plans are delivered on time and to budget.
Impact
- Support the design and delivery of techniques to assess the effectiveness and impact of communication.
- Advise on, monitor, summarise and provide analysis of campaign effectiveness indicators.
